Editor's Message Canada's Collision Repair Magazine: By the Industry, For the Industry Did you notice the change in the slogan on the bottom of the cover? Starting with this edition of Collision Quarterly, we are, simply, "Canada's Collision Repair Magazine." Over the years since its debut, Collision Quarterly created a niche for itself by concentrating its focus on collision repair in Western Canada, and we were definitely successful in securing the readership of collision repair professionals in the West. However, in recent times we have found it increasingly difficult to distinguish industry issues in Western Canada from those in the rest of the country. At the same time, we have had more and more requests for our magazine from the East.

Latest Issue Winter 2009 : Click magazine cover to view miniature copy! (Requires Flash Player)

Comments by industry experts and the results of reader surveys cause us to conclude that Collision Quarterly is regarded as the most relevant and most read collision repair industry magazine in Canada. Therefore, it would be a disservice to the industry to continue to restrict our distribution to only the Western provinces.

Why is CQ the most relevant, most read collision repair magazine in Canada? Because we are closely tied to the major provincial and regional collision repair associations across Canada. Our content is a derivative of those associations and the direct, day-to-day contact they have with the grass-roots repairers. This allows us to be fine-tuned to their issues, making our stories relevant and meaningful. We are created by the industry, for the industry.

We also engage our advertisers. Many industry suppliers are also a great source of relevant content because of their relationships with the grass-roots repairers and the many resources they offer in the way of training and other expertise. It's a win-win situation.

After all, we're all in this together. The healthier the industry, the better for us all.

Rene Young,
Editor, Collision Quarterly,
publish@ara.bc.ca
604.432.7987

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